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  <url>
    <loc>https://www.marcusjonaitman.com/portfolio</loc>
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    <lastmod>2021-12-02</lastmod>
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      <image:title>Portfolio - A lesson in cocoa</image:title>
      <image:caption>Bassed around the key pillars of Cocoa Life we made 8 short films to live on social media of Mondelez brands around the world. They were cleverly targeted at to more engaged audiences, which allowed us to break the usual rules that keep content down to just a few seconds. The longer form allowed us tell more personal and interesting stories.</image:caption>
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      <image:title>Portfolio</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b713b9cec4eb7f66782e846/1613489261930-FPGZNZ6KQ4IXIIQXKZPZ/Twin%2BAtlantic%2BOn%2BStage.png</image:loc>
      <image:title>Portfolio - 9 cities.  9 nights.  15 bands.  1 unforgettable tour.  This was the Bud Live Project.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b713b9cec4eb7f66782e846/1613489902472-LZ3QVGSHWCAMWQKQ94X6/Civic_Launch_DM_2.jpg</image:loc>
      <image:title>Portfolio</image:title>
      <image:caption>How do you get a rock climber to climb a wall on a printed peice of paper? Well… we created a peel and reveal. The climber was shot at different points on a climbing wall, cut out, blended into this visual and as the viewer peels up the detachable slip they reveal the progress along the way.</image:caption>
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    <image:image>
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      <image:title>Portfolio</image:title>
      <image:caption>A map to show you all of the places you can take your new Honda Jazz on an adventure. Illustrated by Studio Muti this was a full sized fold out map. We created versions of these for every European market and even included partner offers for customers.</image:caption>
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      <image:title>Portfolio</image:title>
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      <image:title>Portfolio</image:title>
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      <image:title>Portfolio - This is a little test of how to do this!</image:title>
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    <image:image>
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      <image:title>Portfolio - Europa Night Hype</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b713b9cec4eb7f66782e846/1616062217725-5YT4UJ5U9LOXOBEBQCAG/Screenshot+2021-03-18+at+10.09.53.png</image:loc>
      <image:title>Portfolio - HERO CONTENT</image:title>
      <image:caption>4 Minute-long episodes. 5 European markets.</image:caption>
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      <image:title>Portfolio</image:title>
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      <image:title>Portfolio - Celebrating The Unexpected</image:title>
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    <image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b713b9cec4eb7f66782e846/1534166152095-7K4QDI41BFL1WUPZW48O/Solomon-on-bike.jpg</image:loc>
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      <image:title>Portfolio</image:title>
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    <image:image>
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    <image:image>
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      <image:title>Portfolio - Hunting Season 2018</image:title>
      <image:caption>Hunting Season had turned Creme Egg fanatics into an online army, and this year we wanted to give them something that mattered in the real world. So we built Creme Egg Camp. The perfect destination for fans to enjoy the thrill of the hunt, share their love for Creme Eggs and tuck into some delicious dishes.</image:caption>
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    <image:image>
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      <image:title>Portfolio</image:title>
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    <image:image>
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      <image:title>Portfolio</image:title>
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    <image:image>
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    <image:image>
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      <image:title>Portfolio</image:title>
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    <image:image>
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      <image:title>Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b713b9cec4eb7f66782e846/1616065389097-M3QUCXHLI4CKAN0CJV76/Screenshot+2021-03-18+at+10.09.53.png</image:loc>
      <image:title>Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b713b9cec4eb7f66782e846/1534183399941-Z5GHP89360FICDRGYIG6/Tight+Spot.png</image:loc>
      <image:title>Portfolio</image:title>
      <image:caption>There's always a new condom on the shelves that claims to be better than the last. But Durex's latest 'ultra thin feel' condoms were hailing themselves as the oh-Oh-OHltimate in helping couples enjoy that intensely close feeling.</image:caption>
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  </url>
  <url>
    <loc>https://www.marcusjonaitman.com/bud-live-project</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-02-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b713b9cec4eb7f66782e846/1534181097910-089L6JR51G714ZFLB8FS/Twin+Atlantic+On+Stage.png</image:loc>
      <image:title>Bud Live Project</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b713b9cec4eb7f66782e846/1613486955323-OU764SRFKL8YO7NPNGM0/image-asset.png</image:loc>
      <image:title>Bud Live Project - Bud Live Tour</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b713b9cec4eb7f66782e846/1534179633419-1GYAOKOMO0HKL4F17GVV/Title+Shot+-+Bridge.png</image:loc>
      <image:title>Bud Live Project</image:title>
      <image:caption>9 cities.  9 nights.  15 bands.  1 unforgettable tour.  This was the Bud Live Project.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b713b9cec4eb7f66782e846/1534179371074-WYGE8UXL8DUJXE96IKAB/Coasts+Guitarist.jpg</image:loc>
      <image:title>Bud Live Project</image:title>
      <image:caption>We took Budweiser on tour with some up and coming British artists to create epic fan experiences for students up and down the country. The tour boosted the brands cool credentials and gave them the chance to connect with fans through a shared passion point - music. We filmed the whole thing for digital, and captured gig footage and exclusive interviews with the bands. It was a hit.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b713b9cec4eb7f66782e846/1534179804911-F92O6NJAN00Q16ACESLT/Wombats+Guitars.png</image:loc>
      <image:title>Bud Live Project - Week One</image:title>
      <image:caption>We worked closely with production company, Craft, to film each gig and get the content we needed for social. They did an awesome job at capturing the atmosphere on each and every night.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b713b9cec4eb7f66782e846/1534179901174-5QR4Y223O5U7QZE7F15L/Dine+In+Singer.png</image:loc>
      <image:title>Bud Live Project - Week Two</image:title>
      <image:caption>No gig was filmed in the same way. We wanted to mix things up in order to keep the content fresh and engage our fans for the duration of the tour.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b713b9cec4eb7f66782e846/1534179980764-GE0YL5LYG7XW5DW8LIBW/K%26K+DJ.png</image:loc>
      <image:title>Bud Live Project - Week Three</image:title>
      <image:caption>It was important to not only capture the artists at their best, but our brand too. We created light up Budweiser cups and a huge Budweiser equaliser which effortlessly branded our films.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b713b9cec4eb7f66782e846/1534180074077-QSJ3UK9VQGQPM0K6SMVY/Empty+Venue+-+Manchester.png</image:loc>
      <image:title>Bud Live Project - Behind the scenes</image:title>
      <image:caption>We were also there to give our fans some exclusive back-stage content. Time on the road gave us the chance to interview the artists and create more intimate and genuine films with them.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.marcusjonaitman.com/adopt-a-cow</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-08-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b713b9cec4eb7f66782e846/1534184347909-MYF8QVVQFU7JUBFOZGH8/Cow+Imge.jpg</image:loc>
      <image:title>Adopt A Cow</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b713b9cec4eb7f66782e846/1534181311691-62PDQLD9WL08K5M552BW/Cow.jpg</image:loc>
      <image:title>Adopt A Cow - Social Competition</image:title>
      <image:caption>Packs of chocolate Buttons were giving kiddies the chance to adopt a cow on Cadbury's dairy farm and win a day out in their wellies to meet it. We were there to support the on-pack promo in social. Cue a day on a Bristol farm with a drone, two cows and a lorra lorra luck!</image:caption>
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    <image:image>
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      <image:title>Adopt A Cow - Let's bag some buttons</image:title>
      <image:caption>With 5,000 bags of choc to give away, we invited fans to take part in a treasure hunt with a twist. They had to Tweet directions to Daisy the cow and she'd follow their instructions in a bid to find some Buttons in her field. This was a huge activation for Cadbury and a final push in their Adopt a Cow promotion.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b713b9cec4eb7f66782e846/1534184415038-XD3TW4CFSJPEJY4DUY0U/cow+chase.gif</image:loc>
      <image:title>Adopt A Cow - Drone fun on the farm</image:title>
      <image:caption>They say never work with animals or children... and now we know why! A drone was sent up to follow our dairy cow’s (limited) movements and capture her walking in a straight line. The grassy field was the perfect giant green screen and our motion team were able to cut Daisy out and manipulate her movements for our different executions. It wasn't easy, but we think the outcome is bloody moovellous.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Adopt A Cow - Twitter responses</image:title>
      <image:caption>Players received video responses to their Tweets which showed Daisy following their instructions around her field. It was no easy feat as we had to design 54 unique film responses... the section below explains how we did it.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.marcusjonaitman.com/honda-jazz</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-08-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b713b9cec4eb7f66782e846/1534184107245-GEFIBG4ZPZP9FMUZFATP/Map.jpg</image:loc>
      <image:title>Honda Jazz</image:title>
      <image:caption>The brief? Launch a National DM calling for mature experience seekers to 'Try the Untried' with the Honda Jazz. We worked with illustrators at Studio Muti to create a fictional landscape that tied all the unusual and quirky activities in the TVC together.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b713b9cec4eb7f66782e846/1534184107245-GEFIBG4ZPZP9FMUZFATP/Map.jpg</image:loc>
      <image:title>Honda Jazz</image:title>
      <image:caption>The brief? Launch a National DM calling for mature experience seekers to 'Try the Untried' with the Honda Jazz. We worked with illustrators at Studio Muti to create a fictional landscape that tied all the unusual and quirky activities in the TVC together.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b713b9cec4eb7f66782e846/1534184117877-QL4XIJW0X3XHFB8BBH9U/Envelope.jpg</image:loc>
      <image:title>Honda Jazz</image:title>
      <image:caption>Our inspirational map was a great way to show how the Jazz is the perfect vehicle for anyone to get out there and try the untried.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b713b9cec4eb7f66782e846/1534184129437-8LEDMYD5EZVBI0OXXB27/Poster.jpg</image:loc>
      <image:title>Honda Jazz</image:title>
      <image:caption>The eye-catching illustrations perfectly made sense of the TVC, and the map became the perfect format to write playful and engaging copy that showed off the car's features.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b713b9cec4eb7f66782e846/1534184140463-HNGVVH0CAGA8OW07SULY/Press+Ad.jpg</image:loc>
      <image:title>Honda Jazz</image:title>
      <image:caption>The illustrations enabled us to carry the themes of exploration and discovery across any platform. It looked rather neat in press, and in dealerships too.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.marcusjonaitman.com/abinbev-trade-event</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-11-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b713b9cec4eb7f66782e846/1541780955022-TRB79O9KYUSZ4ESV60ZL/image-asset.jpeg</image:loc>
      <image:title>AbInBev Trade Event</image:title>
      <image:caption>EACH YEAR</image:caption>
    </image:image>
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      <image:title>AbInBev Trade Event</image:title>
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      <image:title>AbInBev Trade Event</image:title>
      <image:caption>EACH YEAR</image:caption>
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      <image:title>About Me - Marcus Jon Aitman</image:title>
      <image:caption>I'm Marcus, a Creative Director and Art Director with nearly 15 years of industry experience. I am currently working on big brands across Europe from Campaign’s Agency of The Year - Leo Burnett London. Having worked at big and small London agencies, I have tried my hand at almost everything the modern advertising industry has to offer; from sponsorship and content to contests and TVC’s, delivering dynamic work across multiple global markets. I am collaborative by nature and thrive in both a leadership and team position, most recently becoming a mentor on the D&amp;AD Young Blood programme. As a truly integrated creative, I am happy working on any channel, working from big budgets to penny-pinching DIY - I've picked up loads of of skills, experience and few awards along the way.  To get an idea of the kind of work I do, have a nose through my portfolio. And if you've got any questions, give me a shout.  CV available at LinkedIn. or Download it here</image:caption>
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      <image:title>Trainers Content - Hi! My name is Joaquin.</image:title>
      <image:caption>Add a profile here. Proin id varius urna, nec pretium lacus. Fusce volutpat, arcu ut pulvinar tempus, libero mauris tincidunt lectus, nec volutpat sem neque eget neque. Etiam at tempor leo, a venenatis ipsum. Vivamus faucibus scelerisque auctor. In accumsan dolor ligula. Sed consequat in urna id lacinia. Book a session with Joaquin ➝</image:caption>
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      <image:caption>Add a profile here. Sit amet fringilla. Quisque fringilla tincidunt turpis, quis venenatis dolor pulvinar quis. Aliquam id massa urna. Morbi eleifend sit amet mauris eu ornare. In tempor, enim sit amet bibendum molestie, dolor ligula vulputate nisl, eu lobortis arcu nibh sed magna. Quisque nisl tortor, condimentum faucibus scelerisque ac, dignissim a metus. Nunc vel volutpat magna. Book a session with Stella ➝</image:caption>
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      <image:title>Trainers Content - My Name is Lutalo</image:title>
      <image:caption>This is a bit of how I might work with some copy over the top of the image.. Add a profile here. Proin id varius urna, nec pretium lacus. Fusce volutpat, arcu ut pulvinar tempus, libero mauris tincidunt lectus, nec volutpat sem neque eget neque. Etiam at tempor leo, a venenatis ipsum. Vivamus faucibus scelerisque auctor. In accumsan dolor ligula. Sed consequat in urna id lacinia.</image:caption>
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