Marcus Jon Aitman
Marcus Jon Aitman
9 cities.
9 nights.
15 bands.
1 unforgettable tour.
This was the Bud Live Project.
We took Budweiser on tour with some up and coming British artists to create epic fan experiences for students up and down the country. The tour boosted the brands cool credentials and gave them the chance to connect with fans through a shared passion point - music. We filmed the whole thing for digital, and captured gig footage and exclusive interviews with the bands. It was a hit.
We worked closely with production company, Craft, to film each gig and get the content we needed for social. They did an awesome job at capturing the atmosphere on each and every night.
No gig was filmed in the same way. We wanted to mix things up in order to keep the content fresh and engage our fans for the duration of the tour.
It was important to not only capture the artists at their best, but our brand too. We created light up Budweiser cups and a huge Budweiser equaliser which effortlessly branded our films.
We were also there to give our fans some exclusive back-stage content. Time on the road gave us the chance to interview the artists and create more intimate and genuine films with them.