Marcus Jon Aitman
Marcus Jon Aitman
Packs of chocolate Buttons were giving kiddies the chance to adopt a cow on Cadbury's dairy farm and win a day out in their wellies to meet it. We were there to support the on-pack promo in social. Cue a day on a Bristol farm with a drone, two cows and a lorra lorra luck!
With 5,000 bags of choc to give away, we invited fans to take part in a treasure hunt with a twist. They had to Tweet directions to Daisy the cow and she'd follow their instructions in a bid to find some Buttons in her field. This was a huge activation for Cadbury and a final push in their Adopt a Cow promotion.
They say never work with animals or children... and now we know why! A drone was sent up to follow our dairy cow’s (limited) movements and capture her walking in a straight line. The grassy field was the perfect giant green screen and our motion team were able to cut Daisy out and manipulate her movements for our different executions. It wasn't easy, but we think the outcome is bloody moovellous.
Players received video responses to their Tweets which showed Daisy following their instructions around her field. It was no easy feat as we had to design 54 unique film responses... the section below explains how we did it.